Super Bowl Social Media Campaign
While working at WeatherTech, I was able to collaborate with the social team to come up with some timely campaigns to market their products.
For Super Bowl LIV, we teased the commercial airing nationwide by pulling clips and stills to create assets. We used bright colors, geometric patterns and outline callouts to create a system of graphics and GIFS for the event based on the “Made in America” theme.
Watch the full commercial here
The set of social posts in square and vertical layouts for cross-posting on Instagram stories and posts.
GIFs using clips from the commercial
Posts with a job focus for engagement on LinkedIn
Instagram Stories for day-of engagement – We used macro shots of our products in comparison with macro shots of football/sports related images to create a system of unique backgrounds. Instagram generated polls were placed over them and the social team could swap the backgrounds or rotate them to add more variety if needed.