I worked with a local artisan company called Aged and Infused, which produces hand-crafted alcohol infusion kits, to create their logo and other brand elements. We worked together to showcase their products in a clear and concise way.
We leaned in to a handmade, gender-neutral look and feel to make this appropriate for all demographics of drinkers.
To the right are some of the variations of logo designs we tested. As stated, we wanted this to not feel overly rustic or masculine. We decided upon a typeface that was clean with some unfinished edges and a small hand-done ampersand to have some of that handcrafted look and feel.