I worked with a team at ICF Next to launch a social media account and subsequent campaigns for Crispin Cider. With a new flavor, we wanted to take over the account with a flood of curated images to inspire our consumers. I concepted the social categories, selected relevant stock imagery, and art directed a large product photoshoot.
Above are mood boards for the categories within the brand. We focused on highly-stylized product shots, general lifestyle images with a focus on an anonymous “blogger” figure, and everyday seasonality (girls’ nights, festivals, etc.)
Photoshoot Credits:
Photographer: Erika Dufour
Prop Stylist: Sandra Yau
Art Director: Megan Gilbert