What do you get when you let one quarterback and one wide receiver loose in Houston with 12 dozen eggs? The Ultimate Egg Toss.
To celebrate the launch of Kraft Heinz’s newest brand, Just Crack an Egg, the team partnered with Deshaun Watson and DeAndre Hopkins to bring eggs to new heights – literally, you’ve got to see how high they throw these things! This video has almost 3 million views (as of March 2018) and has gotten coverage by Forbes, Yahoo!, AOL Sporting News, and more.
For this project, I worked with the Just Crack an Egg account team to create video slates introducing the two players, two 6-second teaser videos, and a handful of GIFs for media outlets to share.
Associate Creative Director: Molly Cournoyer
Senior Copywriter: Jameson LaMarca
Art Director and Designer: Megan Gilbert
Hail Mary Toss 6 second teaser
Swing Toss 6 second teaser
Initial Slate Ideations:
When the account team approached us for video slates, I designed the following three quick options for the clients to react to. The options span from simple and to the point and progress to a more stylized and unique design (that the ultimately picked!)
