I worked with the PepsiCo team at ICF Next (Formally Olson Engage) to create branding for a pop-up event called The Crunch Bowl. The Crunch Bowl is a take on the popular competition shows like American Ninja Warrior where contestants have a set of tasks to to win a prize.
Options for the logo - focusing on the brand colors, bowl imagery, and using graphics of the cereal
Photos from the event in Chicago, IL