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Cancer Awareness Campaign

 While working at Holografik in San Francisco, CA, I created a logo mark and brand system for a non-profit called "Don't Guess. Test.", which focuses on spreading awareness about the benefits of genomic testing for lung cancer. Downloadable social media kits and an interactive website were the largest focuses of this campaign. This non-profit was started by Foundation Medicine.


 

The website (below) featured downloadable infographics, events page, video interviews, and other promotional downloads. I helped create all the secondary pages and downloadable documents on this site, like the social media kit (right). The kits were created to be distributed to help others spread the word about the organization.